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NEW POP
 New Pop -Bread 2005 -offsetprint on paper, 70 x 100 cm signed edition of 10 pcs / unsigned edition 60 pcs / ■
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JEWISH WOMAN
- My name is Andżela Adamczyk; - I was born in a Polish-Jewish community; - in a family that cultivated our
traditions; - I believe in friendship betwen nations; - and even in love - for example on Wednesday I had long talk with Karol from Źyrardów; - I think that we should
improve the world; - because there is too much
violence and too little help (though frankly speaking there should be "everyman for himself" as one says) - my hobby is environmental
protection;
- I'd like to live in Łódź
because there is a lot of our tradition; but I livein Warsaw; - I like ice cream;
- Greetings to everyone
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POLISH
WOMAN
- My name is Ewa Karpf ; - I was born in Wrocław.;
- in a family of town
tenant-house owners; - my hobby is learning
English;
- I believe in friendship
between nations; - and even in love;
- last Wednesday I went to PoznanskiPalace museum in Łódź with Sergyey
from Moscow; - and then we had some scoop
ice cream - I took four scoops;
- I think that we should
improve the world; - in the not so distant future
I'd like to be a rentier;
- I'd love to live in Łódź in
my own tenement house but I can't
because I work in Warsaw from the morning hours (just
like everyone); - I like ice cream
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RUSSIAN WOMAN
- My name is Svelana Yeroshina; - I was born near Yekaterinburg in a boyar
family; - I believe in friendship between nations; - and even in love; - recently, I've met on the Internet Hans
Jurgen from Baden Baden; - my hobby is environmental protection; - I think that we should improve the world; - and especially pour less asphalt every-
where; - in the future I'd lilke to be a hospital
nurse; - I would like to live near Łódź because
there is notmuch asphalt here; - I like ice cream; - but I'm really angry when my ice cream
drops onto the asphalt.
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GERMAN
WOMAN
- My name is Korina Kuchler;
- I was born in Hanover;
- I was born in a family in
which the father was black; - I believe in friendship
between nations; - and even in love; - recently, I've fallen in
love with my friend from Tel Aviv - Yosi; - my hobby is looking after
animals; - I think that we should
improve the world and protect the environment; - in the future I'd like to
working expanding the sewage system to new areas; - I'd love to live in Łódź,
there is a dialogue here and I like to chat a lot ; - Łódź really suits me,
because I dislike haste; - I like ice cream.
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Series Triumph, 2002 photoprint on paper, 100 x 100 cm signed edition of 20 pcs ■
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MANIFESTO I OF THE NEW POP
ART Identical
gestures Identical ice
cream Identical
sky Identical swimming
caps Identical bras and
underpants
With only one stipulation
- one of the women has two left
hands (altogether 3, including
the right hand)
Stop the racial traits
analysis, segregation.
chauvinism and
nationalism.
There is only one human
community. We are all the
same. We all like ice
cream.
Hands off
women!
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NEW POP NEW
DEAL the current
doctrine of Łódź Kaliska PhD
Kazimierz Piotrowski 2004 texts from the exhibition ■ INC Gallery PROGRAM
For at least two years,
the Łódź Kaliska Group are working hard to change their image. It is to be a
far-reaching change, a complete break with the anarchic or nihilistic
traditions that date back to the times when the reality did not inspire empathy
since the survival depended on the ability to create distance. Their programme,
formerly akin to neodadaism and currently developed mainly by Janiak in New Pop
manifestos, perfectly fits into the current changes in the creative
intelligentsia who finally seem to discover the elementary pragmatism, as in
the following confession of a post-existentialist: I do not intend to wage
existential battles anymore (of rebellion, despair, curse) because they spoil
my mood. I do not want to experience fright and trembling hands anymore because
I’m afraid I will get a nervous breakdown. This enumeration is by no means
exhaustive. To refer to all these intellectual or existential illnesses, Janiak
would use the term cynicism including in this term the cynicism proper as well
as nationalism or racism. That is the reason, why New Pop should be at the same
time construed as New Deal – a new social agreement, new deal out on the market
of ideas in the post-communist country, where the artist becomes a dealer. They
openly admit that after so many years, money would be useful for Łódź Kaliska
so they employ a young woman to be their manager as they do like women and ice
cream. We all like ice-cream – says the author of New Pop manifesto and let’s
forgive him this overstatement as well as any other fetishisation of objects,
because the human welfare is at stakes. In the era of advertisements,
labelling, commercials, and advertising, with corporations taking over the
public sphere, there is no other option but to self-advertise through doing
advertising of others, which leads to a new social order, new social love and
new rationalization of life that has to acknowledge that thinking should be
even more integrated with pleasure. Łódź Kaliska New Pop introduces us to this
social ideal – maybe even a new utopia of a country based on corporate
solidarity, which should be at last cut off from the ecclesiastical or fascists
roots in the contest of EU integration.
Disinterestedly, like other artists, they incorporate corporate identities such
as this of Coca-Cola’s, and they offer their services to Playboy Magazine in
order to foster this process of making the world more beautiful and saturated
with a new popularity. The logic underlying this process is that of
advertising, where the categories of as if general human aesthetics are
revitalized. However, in the case of masculine Łódź Kaliska it’s definitely
sexism flavoured aesthetics. Isn’t it impertinent to dedicate “Fridge” to the
women who will soon pass their “use by” date? To whom then the words “Hands off
the women!” are directed in First New Pop Art manifesto? Certainly not to
Playboy’s editors. The point is that in art as advertising or in advertising as
art, the level of public debate should be increased as much as possible. When
we free all the consummate dreams, male fantasies included here, we should at
the same time save from ideological objectification these desires that are
identified by the cynical (according to Janiak) awareness with either a natural
right of a man to dominate a woman or quite the reverse with unjust
patriarchalism, phallocentrism or sexism that justifies female rebellion. But
in this case, however, these reproofs are totally preposterous – remarkably
cynical, since they destroy the natural consumer diversity and the possibility
of mutual amicability. What needs to be done, is to preserve this diversity of
consumer needs and natural divides among clientele, and at the same time to
make the social system more effective and more human friendly. Isn’t the need
to associate and co-operate the strongest of human desires? This is achieved
most effectively by means of self-advertising through advertising of others.
And who has done more for women – de facto always bustling around advertising –
than Łódź Kaliska that introduces new perspectives in art and advertising to
traditional Poland.
This was especially noticeable in the case of celebrated and unnecessarily
shocking for the public opinion, personification of the Polish national emblem
designed by Kwietniewski. The noble bird – no-one knows why up to that moment
considered to be a male - evolved into a beautiful she-eagle, and what is more,
it happened on the cover of the as if sexist Playboy (sic). The thing is, good
advertising and art are situated outside the logic of cynical reasoning, which
just for the sake of some ideology, would be willing to turn away from
ingenuity, sense of humour and beauty and particularly from the modern idea of
associating and co-operating between individuals and various corporations. The
latter bearing nowadays the responsibility greater than previously, since year
after year they become more and more powerful.
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